{"id":7980,"date":"2024-05-07T10:03:47","date_gmt":"2024-05-07T10:03:47","guid":{"rendered":"https:\/\/www.tourislab.com\/estrategia\/"},"modified":"2026-01-27T14:38:54","modified_gmt":"2026-01-27T14:38:54","slug":"estrategia","status":"publish","type":"page","link":"https:\/\/www.tourislab.com\/es\/servicios\/estrategia\/","title":{"rendered":"Estrategia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7980\" class=\"elementor elementor-7980 elementor-5513\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed36535 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"ed36535\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-916c6e4\" data-id=\"916c6e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-137a581\" data-id=\"137a581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ee4a87c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7ee4a87c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7023aff9\" data-id=\"7023aff9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6597a8d elementor-widget elementor-widget-image\" data-id=\"6597a8d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"391\" height=\"445\" src=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/04\/Tourislab_icona_serveis_05_neg.png\" class=\"attachment-full size-full wp-image-7979\" alt=\"\" srcset=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/04\/Tourislab_icona_serveis_05_neg.png 391w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/04\/Tourislab_icona_serveis_05_neg-264x300.png 264w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc984a4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5dc984a4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">ESTRATEGIA Y PLANES DE SOSTENIBILIDAD TUR\u00cdSTICA<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e203ef elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2e203ef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Desarrollamos planes estrat\u00e9gicos que mejoren la competitividad y sostenibilidad del destino y del producto tur\u00edstico. <\/strong><\/p><p>Un plano t\u00e9cnico, integrador, que aporte criterios claves, eficientes y eficaces y defina la estrategia competitiva planteando una visi\u00f3n estrat\u00e9gica, un escenario \u00f3ptimo y unos programas operativos y t\u00e1cticas para la mejora de la competitividad y la sostenibilidad integral del destino.<br>Definimos el escenario de futuro del destino con las diferentes estrategias, t\u00e1cticas y actuaciones para estructurar y comercializar un producto tur\u00edstico que sea competitivo, sostenible, especializado y atractivo en el mercado. Un plan que plantee acciones innovadoras, hirepsegmentadas, orientadas a la demanda, que permitan acceder a nuevos p\u00fablicos que aporten valor al destino. <\/p><p>Por otra parte trabajamos con el desarrollo de proyectos estrat\u00e9gicos de redacci\u00f3n del P<strong>lan de Sostenibilidad Tur\u00edstica<\/strong> para la convocatoria del programa de la Secretar\u00eda de Estado de Turismo inscrito en el Plan de impulso del Sector Tur\u00edstico dentro del eje estrat\u00e9gico Mejora de la Competitividad del destino tur\u00edstico.<br>Este programa va dirigido a incrementar la sostenibilidad y capacidad operativa de las entidades locales y de los gestores de los destinos. Este programa ayudar\u00e1 a las entidades locales gestoras de los destinos tur\u00edsticos a articular planes de acci\u00f3n locales que incorporen actuaciones transformadoras en respuesta a esta crisis, que mejoren la sostenibilidad de los destinos y que, en estrecha colaboraci\u00f3n con el sector privado, permitan recuperar, mantener y atraer a la demanda tur\u00edstica. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb6dd2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"edb6dd2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u00bfQu\u00e9 te ofrecemos?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0b18d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"eb0b18d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"list-style-type: circle;\"><li>Planes estrat\u00e9gicos de turismo para destinos<br>Planes de sostenibilidad tur\u00edstica &#8211; PSTD&#8217;s<\/li><li>Actuaciones de Cohesi\u00f3n en Destino \u2013 ACD\u2019s.<\/li><li>Soporte t\u00e9cnico para la ejecuci\u00f3n de los planes de Sostenibilidad Tur\u00edstica.<\/li><li>Definici\u00f3n de la estrategia de la Carta Europea Turismo Sostenible<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c38fce4\" data-id=\"1c38fce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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class=\"attachment-full size-full wp-image-7965\" alt=\"\" \/>\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-e0b5a26  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">MARKETING<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-daa1a76  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/serveis\/nous_productes\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">NUEVOS PRODUCTOS<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-d5082d5  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/enogastronomia\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">ENOGASTRONOM\u00cdA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-d475219  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/estrategia\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">ESTRATEGIA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-ce540af  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/formacion\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">FORMACI\u00d3N<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-b08f0e6  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/serveis\/assistencia_tecnica\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">ASISTENCIA T\u00c9CNICA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a61e7d8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a61e7d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcb25e0\" data-id=\"fcb25e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2d2dd6 elementor-widget elementor-widget-image\" data-id=\"b2d2dd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"200\" src=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris.png\" class=\"attachment-full size-full wp-image-7966\" alt=\"\" srcset=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris.png 1800w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris-300x33.png 300w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris-1024x114.png 1024w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris-768x85.png 768w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris-1536x171.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2396509 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2396509\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49fc23b\" data-id=\"49fc23b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33ee36b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"33ee36b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplo de proyectos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2ca9e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f2ca9e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESTRATEGIA Y PLANES DE SOSTENIBILIDAD TUR\u00cdSTICA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2324995 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2324995\" data-element_type=\"widget\" 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Un plano t\u00e9cnico, integrador, que aporte criterios claves, eficientes&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7978,"parent":8009,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7980","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategia - TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica<\/title>\n<meta name=\"description\" content=\"Desarrollamos planes estrat\u00e9gicos que mejoren la competitividad y sostenibilidad del destino y del producto tur\u00edstico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia - 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