{"id":7990,"date":"2024-05-07T10:15:19","date_gmt":"2024-05-07T10:15:19","guid":{"rendered":"https:\/\/www.tourislab.com\/marqueting\/"},"modified":"2026-01-27T14:39:15","modified_gmt":"2026-01-27T14:39:15","slug":"marqueting","status":"publish","type":"page","link":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/","title":{"rendered":"Marketing tur\u00edstico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7990\" class=\"elementor elementor-7990 elementor-5546\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3039e9 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"b3039e9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0de5280\" data-id=\"0de5280\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-486681b\" data-id=\"486681b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76cc155 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"76cc155\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9da0b68\" data-id=\"9da0b68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ccf4e65 elementor-widget elementor-widget-image\" data-id=\"5ccf4e65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"391\" height=\"445\" src=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/04\/Tourislab_icona_serveis_04_neg.png\" class=\"attachment-full size-full wp-image-7989\" alt=\"\" srcset=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/04\/Tourislab_icona_serveis_04_neg.png 391w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/04\/Tourislab_icona_serveis_04_neg-264x300.png 264w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469aa47 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"469aa47\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tDamos un <strong>nuevo enfoque a la promoci\u00f3n del destino, orientada a la demanda y de promoci\u00f3n de experiencias tur\u00edsticas<\/strong> que favorezcan la comercializaci\u00f3n de la oferta.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e41c0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"00e41c0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Desarrollamos planes de marketing on-line de promoci\u00f3n del destino por mercado, productos y segmentos prioritarios<\/strong> con el objetivo de mejorar la notoriedad del destino y su competitividad en el entorno digital para fidelizar a los visitantes y favorecer la comercializaci\u00f3n de los productos que ofrecen las empresas del destino. Definimos <strong>estrategias de comunicaci\u00f3n innovadoras, experienciales, de producto tur\u00edstico<\/strong> y orientadas a la demanda en el entorno on-line y offline. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a822bf3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a822bf3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Estructuramos la oferta de destino para buyer&#8217;s persona<\/strong> para segmentar y personalizar la cartera de productos y las estrategias de promoci\u00f3n y comercializaci\u00f3n del destino.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3abd4e2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3abd4e2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCreamos de <strong>clubes de producto tur\u00edstico especializado<\/strong> para la <strong>comercializaci\u00f3n<\/strong> de la oferta tur\u00edstica del destino.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccb3e8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ccb3e8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u00bfQu\u00e9 te ofrecemos?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1356e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8d1356e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Elaboraci\u00f3n de planes de marketing tur\u00edstico.<\/li><li>Definici\u00f3n de planes de comunicaci\u00f3n.<\/li><li>Definici\u00f3n de planes de comercializaci\u00f3n de la oferta.<\/li><li>Estructuraci\u00f3n de la oferta para visitor persona.<\/li><li>Planteamiento de estrategias de branding, imagen y posicionamiento.<\/li><li>Planes de comercializaci\u00f3n de producto tur\u00edstico.<\/li><li>Estudios de mercado.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8273db9\" data-id=\"8273db9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f3dac4 elementor-widget elementor-widget-hotspot\" data-id=\"4f3dac4\" data-element_type=\"widget\" data-settings=\"{&quot;hotspot&quot;:[{&quot;_id&quot;:&quot;e0b5a26&quot;,&quot;hotspot_label&quot;:&quot;MARKETING&quot;,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:49,&quot;sizes&quot;:[]},&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tourislab.com\\\/es\\\/servicios\\\/marqueting\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null},{&quot;hotspot_label&quot;:&quot;NUEVOS PRODUCTOS&quot;,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:75,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;daa1a76&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tourislab.com\\\/serveis\\\/nous_productes\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null},{&quot;hotspot_label&quot;:&quot;ENOGASTRONOM\\u00cdA&quot;,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;d5082d5&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tourislab.com\\\/es\\\/servicios\\\/enogastronomia\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null},{&quot;hotspot_label&quot;:&quot;ESTRATEGIA&quot;,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:92,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:49,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;d475219&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tourislab.com\\\/es\\\/servicios\\\/estrategia\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null},{&quot;hotspot_label&quot;:&quot;FORMACI\\u00d3N&quot;,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:75,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:86,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;ce540af&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tourislab.com\\\/es\\\/servicios\\\/formacion\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null},{&quot;hotspot_label&quot;:&quot;ASISTENCIA T\\u00c9CNICA&quot;,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:86,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;b08f0e6&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tourislab.com\\\/serveis\\\/assistencia_tecnica\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null}],&quot;tooltip_position&quot;:&quot;top&quot;,&quot;tooltip_trigger&quot;:&quot;click&quot;,&quot;tooltip_animation&quot;:&quot;e-hotspot--fade-in-out&quot;}\" data-widget_type=\"hotspot.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! pro-elements - v3.23.0 - 05-08-2024 *\/\n@keyframes e-hotspot-soft-beat{0%{transform:scale(1)}to{transform:scale(1.1)}}@keyframes e-hotspot-expand{0%{transform:scale(.5);opacity:1}to{transform:scale(1.5);opacity:0}}.elementor-widget-hotspot{display:flex;justify-content:var(--background-align)}.elementor-widget-hotspot .elementor-widget-container{position:relative;display:inline-block;width:var(--container-width);max-width:var(--container-max-width);height:var(--container-height)}.elementor-widget-hotspot .elementor-widget-container>img{display:block;width:var(--image-width,auto);height:var(--container-height);opacity:var(--opacity,1)}.e-hotspot{z-index:1;display:flex;align-items:center;justify-content:center;position:absolute}.e-hotspot--position-left.e-hotspot--position-top{transform:translate(calc(-1 * var(--hotspot-translate-x)),calc(-1 * var(--hotspot-translate-y)))}.e-hotspot--position-left.e-hotspot--position-bottom{transform:translate(calc(-1 * var(--hotspot-translate-x)),var(--hotspot-translate-y))}.e-hotspot--position-right.e-hotspot--position-top{transform:translate(var(--hotspot-translate-x),calc(-1 * var(--hotspot-translate-y)))}.e-hotspot--position-right.e-hotspot--position-bottom{transform:translate(var(--hotspot-translate-x),var(--hotspot-translate-y))}.e-hotspot--active{z-index:2}.e-hotspot__inner-circle,.e-hotspot__outer-circle{content:\"\";display:inline-block;box-sizing:content-box;border-radius:50%}.e-hotspot__inner-circle{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);background-color:var(--hotspot-color);padding:calc(var(--hotspot-size, 18px) \/ 2)}.e-hotspot__outer-circle{background-color:var(--hotspot-color);padding:var(--hotspot-padding,4px)}.e-hotspot--icon .e-hotspot__button,.e-hotspot__outer-circle{width:var(--hotspot-size,18px);height:var(--hotspot-size,18px)}.e-hotspot--icon .e-hotspot__button{line-height:0;box-sizing:content-box;font-size:var(--hotspot-size,18px)}.e-hotspot__icon,.e-hotspot__label{display:flex;justify-content:center;align-items:center}.e-hotspot__icon svg,.e-hotspot__label svg{height:var(--hotspot-size,18px);width:auto}.e-hotspot__button{cursor:pointer;position:relative;display:grid;grid-auto-flow:column;justify-content:center;color:var(--hotspot-color);font-size:var(--hotspot-size,18px);min-width:var(--hotspot-button-width);min-height:var(--hotspot-button-height)}.e-hotspot__button:before{z-index:-2;content:\"\";width:100%;height:100%;left:-5px;top:-5px;position:absolute;padding:5px;box-sizing:content-box}.e-hotspot__button svg{fill:var(--hotspot-color)}.e-hotspot:not(.e-hotspot--circle) .e-hotspot__button{min-width:var(--hotspot-min-width);min-height:var(--hotspot-min-height);background-color:var(--hotspot-box-color);padding:var(--hotspot-padding,4px);border-radius:var(--hotspot-border-radius,3px)}.e-hotspot:not(.e-hotspot--circle) .e-hotspot__button:before{border-radius:var(--hotspot-border-radius,3px)}.e-hotspot:not(.e-hotspot--circle) .e-hotspot--expand:before{background-color:var(--hotspot-box-color)}.e-hotspot--overlay{opacity:.7;transition:opacity .2s}.e-hotspot--active .e-hotspot--overlay,.e-hotspot--overlay:hover{opacity:1}.e-hotspot--soft-beat{animation:e-hotspot-soft-beat .7s infinite alternate;animation-timing-function:ease}.e-hotspot--expand .e-hotspot__outer-circle{animation:e-hotspot-expand 2s infinite}.e-hotspot:not(.e-hotspot--circle) .e-hotspot--expand:before{content:\"\";width:100%;height:100%;position:absolute;z-index:-1;opacity:0;animation:e-hotspot-expand 2s infinite}.e-hotspot--sequenced{animation:fadeIn .3s;animation-iteration-count:1;animation-fill-mode:both}.e-hotspot__direction-mask{overflow:hidden;position:absolute;pointer-events:none}.e-hotspot__tooltip{white-space:var(--white-space,nowrap);transition-property:transform,opacity;transition-duration:var(--tooltip-transition-duration,.5s);transform-origin:center center;position:absolute;pointer-events:none;color:var(--tooltip-text-color,#fff);text-align:var(--tooltip-align);min-width:var(--tooltip-min-width);max-width:var(--tooltip-max-width);padding:var(--tooltip-padding,8px);border-radius:var(--tooltip-border-radius);background-color:var(--tooltip-color)}.e-hotspot__tooltip p:last-of-type{margin-bottom:0}.e-hotspot__direction-mask .e-hotspot__tooltip{box-shadow:none!important;position:static}.e-hotspot--active .e-hotspot__tooltip{pointer-events:visible}.e-hotspot--fade-in-out{opacity:0}.e-hotspot--active .e-hotspot--fade-in-out{opacity:1}.e-hotspot--fade-grow{opacity:0;transform:scale(0)}.e-hotspot--active .e-hotspot--fade-grow{opacity:1;transform:scale(1)}.e-hotspot--override-tooltip-animation-from-top,.e-hotspot--tooltip-animation-from-top{transform:translateY(calc(-100% - 1px))}.e-hotspot--override-tooltip-animation-from-left,.e-hotspot--tooltip-animation-from-left{transform:translate(calc(-100% - 1px))}.e-hotspot--override-tooltip-animation-from-right,.e-hotspot--tooltip-animation-from-right{transform:translate(calc(100% + 1px))}.e-hotspot--override-tooltip-animation-from-bottom,.e-hotspot--tooltip-animation-from-bottom{transform:translateY(calc(100% + 1px))}.e-hotspot--fade-direction{opacity:0}.e-hotspot--active .e-hotspot--fade-direction,.e-hotspot--active .e-hotspot--slide-direction{transform:translate(0) scale(1);opacity:1}.e-hotspot--show-tooltip{transition:none;opacity:1;pointer-events:visible;transform:translate(0)}<\/style><img decoding=\"async\" width=\"1700\" height=\"1200\" src=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_hexagon_serveis_1.gif\" class=\"attachment-full size-full wp-image-7965\" alt=\"\" \/>\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-e0b5a26  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">MARKETING<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-daa1a76  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/serveis\/nous_productes\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">NUEVOS PRODUCTOS<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-d5082d5  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/enogastronomia\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">ENOGASTRONOM\u00cdA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-d475219  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/estrategia\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">ESTRATEGIA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-ce540af  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/formacion\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">FORMACI\u00d3N<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-b08f0e6  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip\" href=\"https:\/\/www.tourislab.com\/serveis\/assistencia_tecnica\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__label\">ASISTENCIA T\u00c9CNICA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1414d4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6a1414d4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">MARKETING TUR\u00cdSTICO<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7012921 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7012921\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f4d9b\" data-id=\"08f4d9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-952b18d elementor-widget elementor-widget-image\" data-id=\"952b18d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"200\" src=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris.png\" class=\"attachment-full size-full wp-image-7966\" alt=\"\" srcset=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris.png 1800w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris-300x33.png 300w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris-1024x114.png 1024w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris-768x85.png 768w, https:\/\/www.tourislab.com\/wp-content\/uploads\/2023\/04\/Tourislab_separador_gris-1536x171.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abedce5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"abedce5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271bba4\" data-id=\"271bba4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89b4b91 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"89b4b91\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplo de proyectos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a03945 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6a03945\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING TUR\u00cdSTICO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-269968d elementor-invisible elementor-widget elementor-widget-button\" data-id=\"269968d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.tourislab.com\/es\/proyectos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Todos los proyectos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Damos un nuevo enfoque a la promoci\u00f3n del destino, orientada a la demanda y de promoci\u00f3n de experiencias tur\u00edsticas que favorezcan la comercializaci\u00f3n de la oferta.Desarrollamos planes de marketing on-line&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8447,"parent":8009,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7990","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing tur\u00edstico - TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica<\/title>\n<meta name=\"description\" content=\"Damos un nuevo enfoque a la promoci\u00f3n del destino, orientada a la demanda y experiencias que favorezcan la comercializaci\u00f3n de la oferta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing tur\u00edstico - TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica\" \/>\n<meta property=\"og:description\" content=\"Damos un nuevo enfoque a la promoci\u00f3n del destino, orientada a la demanda y experiencias que favorezcan la comercializaci\u00f3n de la oferta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/\" \/>\n<meta property=\"og:site_name\" content=\"TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tourislab\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T14:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/05\/RLM161103_029BX-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@tourislab\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/\",\"url\":\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/\",\"name\":\"Marketing tur\u00edstico - TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica\",\"isPartOf\":{\"@id\":\"https:\/\/www.tourislab.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/05\/RLM161103_029BX-1.jpg\",\"datePublished\":\"2024-05-07T10:15:19+00:00\",\"dateModified\":\"2026-01-27T14:39:15+00:00\",\"description\":\"Damos un nuevo enfoque a la promoci\u00f3n del destino, orientada a la demanda y experiencias que favorezcan la comercializaci\u00f3n de la oferta.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#primaryimage\",\"url\":\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/05\/RLM161103_029BX-1.jpg\",\"contentUrl\":\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/05\/RLM161103_029BX-1.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Monestir medieval de Sant Pere de Rodes. Serra de la Verdera. El Port de la Selva, Alt Empord\u00e0, Girona\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/www.tourislab.com\/es\/inicio\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Servicios\",\"item\":\"https:\/\/www.tourislab.com\/es\/servicios\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing tur\u00edstico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tourislab.com\/es\/#website\",\"url\":\"https:\/\/www.tourislab.com\/es\/\",\"name\":\"TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica\",\"description\":\"Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica\",\"publisher\":{\"@id\":\"https:\/\/www.tourislab.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tourislab.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tourislab.com\/es\/#organization\",\"name\":\"Tourislab\",\"url\":\"https:\/\/www.tourislab.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.tourislab.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2015\/08\/logo_tourislab.png\",\"contentUrl\":\"https:\/\/www.tourislab.com\/wp-content\/uploads\/2015\/08\/logo_tourislab.png\",\"width\":305,\"height\":84,\"caption\":\"Tourislab\"},\"image\":{\"@id\":\"https:\/\/www.tourislab.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Tourislab\/\",\"https:\/\/x.com\/tourislab\",\"https:\/\/www.instagram.com\/tourislab\/\",\"https:\/\/www.linkedin.com\/company\/37791054\/admin\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing tur\u00edstico - TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica","description":"Damos un nuevo enfoque a la promoci\u00f3n del destino, orientada a la demanda y experiencias que favorezcan la comercializaci\u00f3n de la oferta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing tur\u00edstico - TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica","og_description":"Damos un nuevo enfoque a la promoci\u00f3n del destino, orientada a la demanda y experiencias que favorezcan la comercializaci\u00f3n de la oferta.","og_url":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/","og_site_name":"TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica","article_publisher":"https:\/\/www.facebook.com\/Tourislab\/","article_modified_time":"2026-01-27T14:39:15+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/05\/RLM161103_029BX-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@tourislab","twitter_misc":{"Tiempo de lectura":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/","url":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/","name":"Marketing tur\u00edstico - TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica","isPartOf":{"@id":"https:\/\/www.tourislab.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#primaryimage"},"image":{"@id":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/05\/RLM161103_029BX-1.jpg","datePublished":"2024-05-07T10:15:19+00:00","dateModified":"2026-01-27T14:39:15+00:00","description":"Damos un nuevo enfoque a la promoci\u00f3n del destino, orientada a la demanda y experiencias que favorezcan la comercializaci\u00f3n de la oferta.","breadcrumb":{"@id":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#primaryimage","url":"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/05\/RLM161103_029BX-1.jpg","contentUrl":"https:\/\/www.tourislab.com\/wp-content\/uploads\/2024\/05\/RLM161103_029BX-1.jpg","width":1920,"height":1280,"caption":"Monestir medieval de Sant Pere de Rodes. Serra de la Verdera. El Port de la Selva, Alt Empord\u00e0, Girona"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tourislab.com\/es\/servicios\/marqueting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/www.tourislab.com\/es\/inicio\/"},{"@type":"ListItem","position":2,"name":"Servicios","item":"https:\/\/www.tourislab.com\/es\/servicios\/"},{"@type":"ListItem","position":3,"name":"Marketing tur\u00edstico"}]},{"@type":"WebSite","@id":"https:\/\/www.tourislab.com\/es\/#website","url":"https:\/\/www.tourislab.com\/es\/","name":"TourisLab - Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica","description":"Innovaci\u00f3 i dinamitzaci\u00f3 tur\u00edstica","publisher":{"@id":"https:\/\/www.tourislab.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tourislab.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.tourislab.com\/es\/#organization","name":"Tourislab","url":"https:\/\/www.tourislab.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.tourislab.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.tourislab.com\/wp-content\/uploads\/2015\/08\/logo_tourislab.png","contentUrl":"https:\/\/www.tourislab.com\/wp-content\/uploads\/2015\/08\/logo_tourislab.png","width":305,"height":84,"caption":"Tourislab"},"image":{"@id":"https:\/\/www.tourislab.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tourislab\/","https:\/\/x.com\/tourislab","https:\/\/www.instagram.com\/tourislab\/","https:\/\/www.linkedin.com\/company\/37791054\/admin\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/pages\/7990"}],"collection":[{"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/comments?post=7990"}],"version-history":[{"count":11,"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/pages\/7990\/revisions"}],"predecessor-version":[{"id":8899,"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/pages\/7990\/revisions\/8899"}],"up":[{"embeddable":true,"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/pages\/8009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/media\/8447"}],"wp:attachment":[{"href":"https:\/\/www.tourislab.com\/es\/wp-json\/wp\/v2\/media?parent=7990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}